Brand Power (Longcheng) Forum
In order to learn and implement the 20th CPC National Congress and the spirit of the central economic work, actively practice the strategy of branding a strong country, and enhance the international influence and competitiveness of Chinese brands, the “Branding a Strong Country (Longcheng) Forum and 2022 China's Top 500 Listed Brands Launch” was held in Taiyuan on February 25th, which was initiated by the professional brand evaluation organization Asiabrand Group, and co-sponsored by the China Association for Economic Development in Asia (CAEDA) and the Asian Brands Network. Brand Power (Dragon City) Forum and 2022 China's Top 500 Listed Brands Conference” was held in Taiyuan on February 25th.
With the theme of “Realization of Brand Value in the Era of Digital Economy”, more than 300 leaders and guests from relevant state ministries and commissions, business leaders, authoritative experts and representatives of Top 500 Listed Companies attended the conference, and gathered together to carry out multi-disciplinary, in-depth and high-level dialogues and exchanges, to interpret the policy opportunities, and to draw the vision of listed companies. We gathered together to carry out multi-disciplinary, in-depth and high-level dialogues and exchanges, interpret policy opportunities, and jointly draw the vision of listed company brands.
Mr. Kwon Soon Ki, President of the China Asia Economic Development Association (CAEDA), delivered a speech.
Mr. Wang Jiangong, Executive Vice President of Asia Economic Development Association of China and Founder and CEO of Asiabrand Group, delivered a speech.
He Clang, member of the Standing Committee of the 11th National People's Congress and deputy director of the Finance and Economics Committee, delivered the keynote speech.
Mr. Guan Xinfeng, Vice Chairman of the Branding Committee of China Association for Economic Development in Asia (CAEDA) and Vice President of Asia Brand Research Institute (ABRI), released the “2022 China's Top 500 Listed Company Brands” and analyzed and interpreted the list.
Mr. Guan Xinfeng, Vice Chairman of the Branding Committee of the China Association for Asian Economic Development and Vice President of the Asia Brand Research Institute, released the “2022 China's Top 500 Listed Company Brands” and analyzed and interpreted the list. Industrial and Commercial Bank of China, Tencent Holdings, Construction Bank of China, Agricultural Bank of China, Alibaba, Sinopec, China Construction, PetroChina, Bank of China, China Mobile were honored to be on the Top 10.
This year, the total value of brands on the list reached 24.39 trillion yuan. As can be seen from the “2022 China's Top 500 Listed Company Brands” list, the total brand value of the top 500 companies is 24.39 trillion yuan, which is slightly stronger than the total brand value of listed companies in 2021. And the brand value of TOP 10 enterprises totaled 4.18 trillion, accounting for 17.17% of the total brand value. From the above data, it is easy to see that the brand economy has become an extremely important part of China's economic development, and the larger the enterprise, the more importance it attaches to the construction of its own brand. The Top 10 brands are all relatively old and mature enterprises in various industries, which, together with the accumulation of brand culture over a long period of time, have created today's splendor.
A total of 32 regional brands were included in the “2022 China's Top 500 Listed Company Brands” list. Among them, Beijing has obvious advantages, with 86 brands on the list, accounting for 17.2% of the total number of seats on the list, ranking the first. Guangdong has 78 brands on the list, accounting for 15.6% of the total number of seats on the list, ranking second. Shanghai has 50 brands on the list, accounting for 10% of the total number of seats on the list, ranking third. Beijing, Guangdong and Shanghai are leading the country in terms of economy, culture, education, technology and finance. The rise of the Internet in recent years has given rise to this wave of entrepreneurship. Enterprises in these regions have more opportunities, resources and talents, providing a favorable environment for rapid development.
2022 China's Top 500 Listed Company Brands Value List was awarded.
Brands are the comprehensive manifestation of the competitiveness of an enterprise or even a country, and they are an important resource to participate in the global competition, Asiabrand, with its advanced strategic vision and professional technical strength, has published the “Top 500 Asian Brands” list for 17 consecutive years, and successively launched authoritative lists, such as “Top 500 Chinese Brands and “China's Top 500 Brands”, “China's Top 500 Listed Brands”, “Top 500 World Brands” and other authoritative lists, which provide important references for strategic decision-making and investment and financing, and have become one of the most important data of concern to enterprises, academics and business investment circles. It has become one of the most important data for enterprises, academics and business investment circles to pay attention to.
Listed company brands can only be managed and better utilized if they are quantified. The era of brand digitization has come. How to innovate brand strategy, enhance brand value, and securitize the brand to generate greater economic value is a topic for every enterprise to think about, and the brand is especially important for the stable development of listed companies, which is precisely the significance of the release of the “2022 China's Listed Companies Top 500 Brands”.
2022 China Listed Companies Brand Value Ranking Award Presentation Site.
In addition, in this event, Shenzhen Special Economic Zone Real Estate (Group) Company Limited, BYD Company Limited, Sheng Yuan Environmental Protection Company Limited, China National Gold Group Gold Jewellery Company Limited, Sinopharm Holding Company Limited, Tencent Holdings Limited were awarded the “2022 Chinese Listed Companies with the Most Valuable Brands for Investment "; Industrial and Commercial Bank of China Limited, Shenzhen Special Economic Zone Real Estate (Group) Company Limited, Shanghai New Huangpu Industrial Group Company Limited, Hisense Home Appliances Group Company Limited, China Railway Company Limited, and Ningde Times New Energy Technology Company Limited were honored as ” 2022 China's Listed Companies with the Most Socially Responsible Brands."
The “Top 500 Brands of Chinese Listed Companies” has been held for four consecutive years. The release of the list aims to vigorously promote the brand image of listed companies in China, establish the status of enterprises in the industry, provide references for enterprises' brand strategy decision-making, prompt enterprises to allocate resources more reasonably, proactively strengthen brand building, and ensure that enterprises rely on their “brand power” to obtain market credibility and financing support in times of crises, so that they can achieve long-term sound development and realize greater success. In the event of a crisis, it ensures that enterprises can rely on “brand power” to obtain market credibility and financing support, so as to achieve longer-term sound development and realize greater commercial interests.
Attachment: 2022 China Top 500 List of Listed Company Brands
Asiabrand
Established in Hong Kong in 2005, Asiabrand is a professional brand value systemization service provider.
With the development strategy of new brand, new technology and new finance, and the Asian Brand Academy and ABAS Expert Committee as its think tank, the Group carries out the three core businesses of brand evaluation, value-added management and production and financial services, and now has 15,000 member enterprises, and makes every effort to build a brand and financial ecological chain.
Its subsidiaries have a number of independent intellectual property rights and patented technologies and independent scientific research achievements in brand evaluation, and have been awarded the qualification of national high-tech enterprise and Zhongguancun high-tech enterprise. 2019 will see the launch of “PinXinBao” brand value management platform, which will be based on the Asiabrand Brand Value Evaluation 3.0 technology, and will help to promote the brand value management of the company through the exclusive BVM management system developed by PinXinBao. Based on Asiabrand Brand Value Evaluation 3.0 technology, and through the exclusive BVM management system, we will help Chinese enterprises realize brand financing and value management.
